I started in reporting and ERP, and I still love a clean dashboard. Today I also build products with AI and write the stories that sell them, through my own brand, Tales & Gifts.
Dashboards people check every morning, and automations that take the repetitive work off their desks.
Power BI · SQL · BigQuery · KNIME · Excel · n8n · UiPath · PythonI design the product, then build it with AI coding tools: real pages, real users, live on the web.
Claude · Codex · Cloudflare · Vercel · Shopify · PayhipShort stories, videos and artwork for TikTok, Instagram, Facebook, YouTube and Pinterest.
Canva · ElevenLabs · ManyChat · AI image tools · Meta adsA keepsake gift you can scan. A QR code on a sticker or card opens a private page of photos, a message and short stories chosen for the person receiving it. I run it on my own, from the idea to the product to the posts.
Moved a survey out of Google Forms into Power BI and tracked it across three rounds. Each manager sees only their own team.
Basket analysis showing which products are bought together and which customers come back. It fed stock and marketing decisions.
At Bearaby I owned sales, stock and service dashboards and ran retail partner orders alongside the online store.
I write festival and faith stories, cut short videos for four platforms, and design the artwork for every collection.
The legend of King Mahabali, written and produced as a short YouTube story for the festival.
A TikTok series of everyday prompts, like a taste of home or a gift I still remember, filmed around Dubai.
Reporting, retail partner operations and research tools for a direct-to-consumer brand.
Automated group reporting and rolled out a cloud point-of-sale system.
Moved the company onto Sage X3 and built the reports used in board reviews.
Where I learned to build for the person using the report.